Product Recall

Not a time to be extemporaneous.

Recalls tend to be handled on an ad hoc basis, responding to the moment with expedience, determination, and purpose. It also can be a time of emotion, confusion, distress and mistakes, all of which absorb human resources, divide loyalties, and damage corporate morale. Understandably, it is often a task left to the inspiration of crisis management.

You can do better. Here's how:

  • Retain legal counsel experienced with statutes, regulations, and execution of the recall to lead your team;
  • Understand the administrative agency enforcing the product recall;
  • Plan for a recall by forcing the corporate organization of resources into a discreet, identifiable team with specific tasks; and
  • Plan for a recall by having available tracking of your product through wholesale and retail outlets.

These steps add certainty to the recall decision, which builds confidence in your communications with retailer customers, product users, licensors, government regulators, and investors. This helps complete a recall in short order and remove ambiguity during this process.

In the past Averture lawyers have:

  • Led Product Recall for Consumer Products Manufacturer that resulted in successful CPSC Corrective Action Plan, 0 lawsuits from consumers, and removal of 80% of units from market;
  • Led product recall for joint CPSC – Health Canada recall of consumer good textiles in both jurisdictions that withdrew all products from retailers and executed effectiveness plan to remove goods from consumer use;
  • Evaluated market withdrawal actions for Consumer Good Manufacturers;
  • Managed CPSC and DOT product investigations for Consumer Product Manufacturers;
  • Managed CPSC and DOT product inquiries regarding intended use, warnings and instructions, product hazards, and user protection; and
  • Created product recall plans that combined product identification and evaluation, CSR intake data, engineering, marketing, and media personnel and resulted in the precise classification of the existing product defect and its subsequent removal from the market.

Averture lawyers can:

  • Create recall plans
  • Lead manufacturer’s team of engineers, production managers, marketing personnel, risk managers, CSRs, and in-house counsel through successful product recall crisis
  • Evaluate and manage product inquiries from CPSC, DOT, and FDA

We can help you set your own benchmark with a recall plan.

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